"I wish to impress upon all my students the great value of physical training connected with the bridge exercise. I want you to practice bridging every day, for you can find nothing that will develop the neck and back muscles to such an extent as bridging will do.
You already realize the importance of a very strong neck and it is entirely up to you to have a wonderful neck or not, depending entirely on the amount of study, and time of practice that you give the subject.
A strong, well-developed neck is not only valuable to health and your personal athletic appearance, but important in wrestling as well."
~ Farmer Burns, 1912