Eugen Sandow was bodybuilding’s first superstar and lent his likeness to a number of different products, including cigars, pins and a chocolate cocoa drink. Sandow’s Cocoa didn’t last long. Some of other big chocolate manufacturers saw Sandow’s brand as a threat. They who lowered their prices and forced Sandow out of the market. The factory, which opened in 1913, shut down production in 1916.
Tokens, like the one shown above, were used for the promotion of Sandow’s Cocoa and are quite rare. The image shown here has been enlarged to roughly twice the size to show detail.