A look at the great Al Treloar on the cover of the March, 1904 issue of Bernarr MacFadden’s Physical Culture Magazine. As indicated, Treloar had just won the world’s first international bodybuilding contest. When adjusted for inflation, the $1,000 prize would equal over $25,000 in today’s money. As impressive as he was from a muscular standpoint, Treloar wasn’t all show, he could tear three decks of playing cards at once.