Another fantastic “oldtime muscle course” advertisement: in 1927, Fred Van Norstran gambled the price of a stamp, and sent away for the famed Lionel Strongfort “Strongfortism” course… a short time later he ended up as Montana’s strongest man. Not only that, but his daughter, Pearl, who watched her father engage in these physical training lessons, eventually followed suit and learned to perform amazing feats of strength in her own right.