Sandow Cigars

Posted on Sunday, October 18th, 2015 by John Wood
To promote his first tour of America in 1894, Sandow lent his image to his own brand of cigars. Sandow knew what he was doing and this tactic clearly worked as his shows were all well attended. This was one of the first, if not THE first “celebrity endorsement” which are commonplace today with athletes, film stars and the like.
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Author: John Wood

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