Joseph Barton Kohen “The American Hercules” (also sometimes known as “The Allegheny Hercules” based on his hometown of Allegheny, PA), was a well known feature in Bernarr MacFadden’s early Physical Culture Magazines. In fact, he was one of the very first strongmen to ever appear on a magazine cover. Kohen also secured himself one of the first endorsement deals ever, he appeared in many ads promoting VIGORAL, the delicious beefy drink from Armour & Company in Chicago. Check out that sweet training gear — and his hair was perfect.