The British American Tobacco Company was formed in 1902 when the British Imperial Tobacco Company merged with the American Tobacco Company. The first chairman of the B.A.T, James ‘Buck’ Duke was ahead of his time in terms of marketing and merchandising — in each package of machine-rolled cigarettes could be found a trading card from and/or for countries throughout Europe.

The 1906 set featured Danish athletes, among them the above example, Hjalmar Nedahl, the club-swinging world champion in 1907 and 1908 who was shown sitting amongst his clubs and a few of his medals. (Also, unlike most cigarette cards, these were blank on the back.)