For a number of years strength training was frowned upon with in athletics. Lifting weights was thought to make athletes slower and musclebound… One of the key figures in changing this attitude was Billy Cannon. He was one of the first high profile athletes who regularly lifted weights. Here he is featured on the cover of November, 1959 issue of Strength and Health magazine. A month later he was awarded the Heisman Trophy as the best player in College football which sealed the deal.