Tag: Bruce Randall

Bruce Randall at Montgomery Ward

Posted on Wednesday, June 19th, 2019 by John Wood
The Billard Barbell Company smartly hired Mr. Universe winner Bruce Randall as a spokesman to travel around the country demonstrating how to lift weights. Many a youngster became inspired to start training after seeing his presentation. Here’s a newspaper ad for Bruce Randall’s appearance at the Montgomery Ward store in Lincoln, Nebraska, circa 1962.
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All Contents, Including Images and Text, Copyright © 2005-2021 by John Wood and Thunderdome Media Inc., Not to be reproduced without permission, All Rights Reserved
Author: John Wood. All contents, including images and text, copyright © 2005-2021 by John Wood and Thunderdome Media Inc. Not to be reproduced without permission. All rights reserved. We will most likely grant permission but please contact us if you would like to repost. IMPORTANT: Equipment and books, courses etc. pictured in blog posts are generally not available for sale unless specifically noted.

Bruce Randall Barbell & Dumbbell Exercises

Posted on Saturday, January 30th, 2016 by John Wood
The Billard Barbell Company tapped 1959 Mr. America Bruce Randall as their spokesman and he often promoted weight sets at Sears and Montgomery Ward stores all over the country. Who knows how many trainees got their start with one of these sets? You can read a high resolution scan of this training course in The iron League.
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All Contents, Including Images and Text, Copyright © 2005-2021 by John Wood and Thunderdome Media Inc., Not to be reproduced without permission, All Rights Reserved
Author: John Wood. All contents, including images and text, copyright © 2005-2021 by John Wood and Thunderdome Media Inc. Not to be reproduced without permission. All rights reserved. We will most likely grant permission but please contact us if you would like to repost. IMPORTANT: Equipment and books, courses etc. pictured in blog posts are generally not available for sale unless specifically noted.

The Billard Golden Triumph Barbell Training Manual

Posted on Friday, January 18th, 2013 by John Wood

The Billard Golden Triumph Barbell Training Manual

The Billard Barbell Company, out of Reading, Pennsylvania, hit the scene in the early 1960’s and featured their equipment primarily in department and sporting goods stores. If you got one of their weight sets, you also received this nifty training manual featuring Bruce Randall, the 1959 Mr. Universe winner. Randall made appearances at sporting good stores promoting and demonstrating Billard equipment. As a side note, Billard was actually the third barbell company based in Reading, PA (after the Good Barbell Company and the Reading Barbell Company.) In addition to weights, the Billard Barbell Company also boasted a national championship caliber softball team.