Bruce Randall at Montgomery Ward
Posted on Wednesday, June 19th, 2019 by John Wood
The Billard Barbell Company smartly hired Mr. Universe winner Bruce Randall as a spokesman to travel around the country demonstrating how to lift weights. Many a youngster became inspired to start training after seeing his presentation. Here’s a newspaper ad for Bruce Randall’s appearance at the Montgomery Ward store in Lincoln, Nebraska, circa 1962.