The Billard Barbell Company tapped 1959 Mr. America Bruce Randall as their spokesman and he often promoted weight sets at Sears and Montgomery Ward stores all over the country. Who knows how many trainees got their start with one of these sets? You can read a high resolution scan of this training course in The iron League.
The Billard Barbell Company, out of Reading, Pennsylvania, hit the scene in the early 1960’s and featured their equipment primarily in department and sporting goods stores. If you got one of their weight sets, you also received this nifty training manual featuring Bruce Randall, the 1959 Mr. Universe winner. Randall made appearances at sporting good stores promoting and demonstrating Billard equipment. As a side note, Billard was actually the third barbell company based in Reading, PA (after the Good Barbell Company and the Reading Barbell Company.) In addition to weights, the Billard Barbell Company also boasted a national championship caliber softball team.