Simon Javierto of the Phillipines was one of Earle E. Liederman’s top students and learned strength training entirely through Liederman’s mail order courses. I would also say that Javierto also possessed one of the most impressive physiques of all time, especially when you consider that he only weighed around 145 lbs.
What we find pretty interesting is that while people tended to keep various strength books and courses, almost no one kept the ads, which are fascinating in their own right. Here’s a classic ad from Earle E. Liederman who did more advertising than any of the Mail Order Muscle Barons. Whether you are a fan of oldtime strength training or oldtime copywriting, it’s a good idea to pay close attention… we may have several of Liederman’s books available in the near future.