Earle E. Liederman Archives - Page 2 of 2

Simon Javierto

Posted on Tuesday, December 31st, 2013 by John Wood

Simon Javierto

Simon Javierto of the Phillipines was one of Earle E. Liederman’s top students and learned strength training entirely through Liederman’s mail order courses. I would also say that Javierto also possessed one of the most impressive physiques of all time, especially when you consider that he only weighed around 145 lbs.

100,000 Strong Men Can’t Be Wrong!

Posted on Friday, March 16th, 2012 by John Wood

Earle E. Leiderman

What we find pretty interesting is that while people tended to keep various strength books and courses, almost no one kept the ads, which are fascinating in their own right. Here’s a classic ad from Earle E. Liederman who did more advertising than any of the Mail Order Muscle Barons. Whether you are a fan of oldtime strength training or oldtime copywriting, it’s a good idea to pay close attention… we may have several of Liederman’s books available in the near future.

Earle E. Liederman

Posted on Friday, June 3rd, 2011 by John Wood

Earle E. Liederman began his career as a strongman on the vaudeville circuit and traveled the country performing feats of strength and acrobatics. Liederman eventually grew tired of the traveling life and settled down to write a series of books and training courses which became incredibly successful, making him one of the first of the Mail Order Muscle Barons.

His first training course showcased a number of exercises that could be done with chest expanders and bodyweight exercises. Theses courses were very popular since they did not require a lot of equipment and could be done at home.