Blair’s secret formula was fashioned after enzymes found in mother’s milk. As a result, “Blair’s Protein” became THE protein powder of choice of all the top pros and likely the best-known supplement of all time. Vince Gironda, the Iron Guru, was a big fan and supporter of Blair’s Protein and since many Hollywood movie stars trained at Vince’s Gym, the popularity of Blair’s Protein sky-rocketed.
On the left is classic bodybuilder Don Howorth, one of Blair’s top students and winner of many west coast bodybuilding contests, including the 1967 IFBB Mr. America.
Now here’s something you don’t see every day: a “mint” unopened can of Bob Hoffman’s “Hi-Proteen” Bread Mix, circa 1965. If only we could replicate that magic formula today…
Not to be confused with “Hi-Protein” products, Bob had a variety of “Hi-Proteen” foods available to Strength and Health Magazine readers. Throughout the years, you could also get Hi-Proteen Cookies… Fudge… Honey, Breakfast Food… Vegetable Broth… 10-in-1 Hi-Proteen… Hi-Proteen Reducing Formula… Standard Hi-Proteen… Multi-Purpose Hi-Proteen… Super Hi-Proteen… and Special Hi-Proteen Weight Gainer… and all of them delicious!