Tag: Protein Supplement

Bob Hoffman’s Protein From The Sea

Posted on Saturday, January 30th, 2016 by John Wood

Bob Hoffman’s Protein From The Sea!
Straight from the pages of early 1960’s Strength and Health magazine comes Bob Hoffman’s Protein From The Sea! You remember the ads and if you ever tried it you sure never forgot it. Here’s some of the ad copy:

Fish are considered to be the best fed animals in the world, consuming nutritious, organically-rich vegetation and other fish, which in turn have eaten the organically-rich foods so abundant in the depths of the sea. The fish protein used in HOFFMAN’S PROTEIN FROM THE SEA is richer than organic meats and many other high protein products in the essential amino acids. It digests well, is almost 100% assimilated and supplies your body with elements it needs for building, maintenance and repair.

TAKE ONLY 1 TEASPOON AT LUNCH AND DINNER. Here is real economy! You take only 1 teaspoonful at lunch and dinner for the low, low cost of 15 cents per day. This gives you more protein than found in many full course meals! Best of all, 2 teaspoonfulls of HOFFMAN’S PROTEIN FROM THE SEA provides 18 grams of pure protein and helps complete and assimilate 180 grams of incomplete protein found in cereals and vegetables–an amazing burst of nutritive power! Available in handy powder and convenient tablets.

Rheo H. Blair’s Instant Protein

Posted on Thursday, April 10th, 2014 by John Wood
Longtime reader’s of Iron Man Magazine will no doubt recognize these two fellows and this familiar color scheme. On the right is Irvin Johnson, otherwise known as Rheo H. Blair. (He changed his name after a numerologist said it would make him more successful — it worked!)

Blair’s secret formula was fashioned after enzymes found in mother’s milk. As a result, “Blair’s Protein” became THE protein powder of choice of all the top pros and likely the best-known supplement of all time. Vince Gironda, the Iron Guru, was a big fan and supporter of Blair’s Protein and since many Hollywood movie stars trained at Vince’s Gym, the popularity of Blair’s Protein sky-rocketed.

On the left is classic bodybuilder Don Howorth, one of Blair’s top students and winner of many west coast bodybuilding contests, including the 1967 IFBB Mr. America.

Bob Hoffman’s Hi-Proteen Bread Mix

Posted on Sunday, August 21st, 2011 by John Wood

Hi-Proteen Bread

Now here’s something you don’t see every day: a “mint” unopened can of Bob Hoffman’s “Hi-Proteen” Bread Mix, circa 1965.  If only we could replicate that magic formula today…

Not to be confused with “Hi-Protein” products, Bob had a variety of “Hi-Proteen” foods available to Strength and Health Magazine readers.  Throughout the years, you could also get Hi-Proteen Cookies… Fudge… Honey, Breakfast Food… Vegetable Broth… 10-in-1 Hi-Proteen… Hi-Proteen Reducing Formula… Standard Hi-Proteen… Multi-Purpose Hi-Proteen… Super Hi-Proteen… and Special Hi-Proteen Weight Gainer… and all of them delicious!