Rheo H. Blair’s Instant Protein

Posted on Thursday, April 10th, 2014 by John Wood

Longtime reader’s of Iron Man Magazine will no doubt recognize these two fellows and this familiar color scheme. On the right is Irvin Johnson, otherwise known as Rheo H. Blair. (He changed his name after a numerologist said it would make him more successful — it worked!)
Blair’s secret formula was fashioned after enzymes found in mother’s milk. As a result, “Blair’s Protein” became THE protein powder of choice of all the top pros and likely the best-known supplement of all time. Vince Gironda, the Iron Guru, was a big fan and supporter of Blair’s Protein and since many Hollywood movie stars trained at Vince’s Gym, the popularity of Blair’s Protein sky-rocketed.
On the left is classic bodybuilder Don Howorth, one of Blair’s top students and winner of many west coast bodybuilding contests, including the 1967 IFBB Mr. America.