The Geisel Exerciser

Posted on Friday, May 22nd, 2015 by John Wood
Here’s one for the “betcha-didn’t-know-this-one” pile: Here we have a vintage advertisement for “The Geisel Exerciser” which appeared in the December, 1907 issue of Bernarr McFadden’s ‘Physical Culture’ magazine. This device was actually patented in 1906 and is composed of a rod, encased by a heavy spring with a pair of handles. One uses it by grasping the handles and pushing or pulling them together in various positions. And this Geisel fellow from Springfield, Mass. who invented it? It doesn’t appear that he made a tremendous splash in the physical training field but his son Theodor would go on to become well known as Dr. Seuss of children’s book fame.
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