2.) Use quotation marks for exact phrases or Remove quotes around phrases to match each word individually: for example “Milo Barbell” will have fewer matches than Milo Barbell.
3.) Avoid common words and punctuation: “a” and “the” are known as stop words and generally ignored by search engines.
4.) Capitalization: most search engines do not distinguish between uppercase and lowercase, even within quotation marks.
5.) Check Spelling
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